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In the ever-evolving landscape of search engine optimization (SEO), backlinks remain a crucial element for ranking on Google. Backlinks, or inbound links, are links from one website to a page on another website. Google considers these links as votes of confidence, and the more high-quality backlinks you have, the more likely your website is to rank higher in search engine results pages (SERPs). This article will guide you through effective strategies to build and leverage backlinks for better Google rankings. 1. Understanding the Importance of Backlinks Backlinks serve as endorsements from other websites. When a reputable site links to your content, it signals to Google that your content is valuable and trustworthy. This, in turn, boosts your site’s authority and can lead to higher rankings. However, not all backlinks are created equal. Quality matters more than quantity. A few links from high-authority sites can be more beneficial than numerous links from low-quality sites. 2. Cr...